Brand Story & Mission​

NEJE®: A 12-Year Commitment to Being Your "Laser Whisperer" and Long-Term Partner

In 2013, a group of laser technology artisans planted a seed in a small Shenzhen lab. They believed lasers shouldn’t just be "numbers on a spec sheet"—they should be the most intuitive, reliable "creative tool" in your hands. That seed grew into NEJE.

Over these 12 years, we’ve resisted chasing short-term trends like the "power arms race." Instead, we’ve poured our energy into what truly matters: solving the problems users face, even the ones they rarely voice.

We built our own laser module factories and R&D labs. From selecting laser chips to polishing every lens, we obsess over details—because we know that a 0.01mm improvement in beam focus (like the 47 iterations we refined for E80’s lens system) can transform your craft.

We traveled to workshops in over 30+ countries, listening to woodworkers grumble about "heavy modules throwing off precision," artists lamenting "rough cuts ruining their pieces," and business owners struggling with "slow, distant support." These voices became our blueprint: lighter bodies for agile movement (like E80’s industry-leading design), 7-layer composite lens systems for sharper results, user-swappable external fans for easy maintenance, and a full product line spanning from entry-level NEJE5 Series to industrial-grade Max Series—all tailored to yourworkflow.

We expanded a globally distributed warehouse and service network, so whether you’re in Europe, the U.S., or Shanghai, Orders can be delivered as early as within 48 hours. We built a dedicated support team because we know: when inspiration strikes, you can’t wait for a reply.

Today, over 1 million users worldwide—hobbyists, artists, businesses, developers—have used NEJE products to carve intricate woodwork, stitch delicate lace, etch precise metal, and more. Their words? "NEJE modules don’t just ‘work’—they ‘get it.’ They turn ideas into reality, not just output."

Through it all, our core has never wavered:

• The habit of sitting in your workshop, observing howyou create.

• The commitment to translating "power specs" into real-world value.

• The promise to stand by your side, not just as a brand, but as your long-term partner who truly understands lasers.

For us, the best product isn’t a lab-tested "spec marvel." It’s the laser module on your desk—reliable, intuitive, and alivewith the potential to bring yourvision to life.

Because at NEJE, we don’t just make lasers. We make tools that understand you.